Today we’d like to introduce you to Nada Adjadj.
Thanks for sharing your story with us Nada. So, let’s start at the beginning and we can move on from there.
I had a dream of starting a company like SoBelle for almost 26 years. Every time I seriously thought it was the right time to start a business, I ended up moving to another country. Finally, twelve years ago when I knew that I would not be moving out of San Diego, SoBelle Favors was born in 2006. Every decorative piece of chocolate that I hand adorn, people can know that my mind, heart, and soul is into it 100 percent.
There is a significant history of the concept of customized decorated chocolate favors. Chocolate favors are a staple in Lebanon as well as other European countries. At nearly every social event in Lebanon, whether it be a wedding, graduation, religious occasion, baby showers, or bridal showers, it is inevitable that chocolate favors will be distributed to every guest regardless of the size of the event.
Based on this cultural tradition, I truly believe no occasion is complete without customized decorative chocolate favors. I have lived in several cities/countries before moving to America. These include Lebanon, Dubai, Greece, and Montreal, and it is these past experiences that allowed me to acquire a unique and sophisticated eye for the design of chocolate favors. This talent that I gained allowed me to create exquisite chocolate favors that I can mold to fit any occasion. With SoBelle Favors, each and every one of your guests will walk away with a favor that is a suitable representation of the event itself because each favor is customized and intended to match the superior theme and design of the event.